Your world-class sports video partner. Inside the story.

OVERVIEW

Redesign sntv.com improving the UX, creating a new information architecture and adding new features for customers. Align the UI with the brand to offer a modern image.

MY ROLE

Lead Web Designer
User Experience, Information Architecture, Interaction, Visual design

2014

THE CHALLENGE

Creating a new site is always challenging as a designer as we tend to focus on the UI and keep the same UX nor adding value to our proposal. Sntv is a news media company covering sports and their content is consumed by Tv channels and journalists the same day it is published. So the idea was to create a site that was exciting for prospects and really useful for our clients so they can find what they are looking for in minutes.